Seat belts save lives! Motorcycles need space! Signal for lane changes, you! And while you’re at it, secure that baby seat!
You may have noticed such helpful reminders looming over the Queensway in recent months. Spanning the width of the highway’s east- and westbound lanes, the conciliatory messages loom over three or four lanes of traffic. During rush hour, one has plenty of time to study and digest the information provided, which can range from the humourous (Next time, take the bus!) to the cryptic (“Speed enforced!” reads one — perhaps a reminder that it can be dangerous to drive too slowly on the Queensway.)
They are insistent. They are massive. They are bilingual. And they now come equipped with graphics.
What they are not, however, is particularly useful to the rush-hour motorist wondering why traffic is not moving. (Hint: It’s rush hour.) Continue reading