Commercials. They’re not about jingles anymore.
Okay, local ads are still about jingles. And are all the better for it.
But in the big-money world of national advertising, it seems never again will we hear stubbornly catchy tunes like this:
Today, advertisers prefer licensing a known quantity over nurturing a new one. After all, it’s easier to throw money at a favourite song than to commission a snappy song about Apple’s latest product.And artists, publishers and labels are only too happy to play along. Hence, decades after Lust for Life disappeared from the public consciousness, Iggy Pop was able to count it as a hit, thanks to licensing deals for films as well as a TV commercial. Did it matter that a song about heroin and debauchery was being used to encourage people to go on a pleasure cruise?
Maybe. Maybe that was the idea. I’ve never been on one of those cruises. Continue reading